Last week, the board of the Indian Broadcasting Foundation (IBF) elected Star and Disney India Managing Director K Madhavan as its new president. He succeeds N P Singh, India MD and CEO, Sony Pictures Networks. Vanita Kohli-Khandekar spoke to Madhavan on the IBF’s priorities in a post-pandemic world. Edited excerpts
What is your assessment of the industry currently?
When you look at the industry in the post-pandemic world, there are some good things that have emerged, and some bad. Viewership has increased 25-30 per cent on both entertainment and news. That has been the best thing to happen during this