What bites music business in India? Time and revenue mismatch, says study

The Indian music industry is growing, but in bits and bytes. Both audio and video streaming grew 30 per cent during the earlier part of the year. Streaming now brings in 70 per cent of the Rs 1,068 crore the industry made in early 2019. 

The remainder came from physical sales, performance rights, and other revenues, according to the latest Digital Music Study 2019 from the Indian Music Industry (IMI), which represents the Indian recorded music industry and is affiliated to the International Federation of Phonographic Industry (IFPI). 

The study is based on a sample of 3,000 Indians aged 16-64, who were