Will a song be a hit? AI-backed music label's notes of success

Comeback band ABBA's singer is an investor in Snafu that's looking for sounds from India and elsewhere

Swedish pop group ABBA’s much anticipated first album in 40 years, Voyage, hit the airwaves on Friday, November 5. But before that, in its comeback trail, the legendary band sprinkled some stardust on Snafu Records, a Stockholm-based music label headed by an Indian.

ABBA singer Agnetha Fältskog recently invested in Snafu during a funding round that raised $6 million and included American songwriter and Grammy nominee Savan Harish Kotecha among investors. Fältskog also contributed to an earlier round of funding that raised $2.9 million for Snafu last year.

Snafu, which uses artificial intelligence (AI) to sift through over 150,000 songs