Christened Aviva Bima Rath, the initiative is a first-of-its-kind in the insurance sector and will cover 14 towns around Thiruvananthapuram, Thrissur, Palakkad, Kozhikode and Kannur and would extend up to a period of 18 days,a spokesperson said here.
The objective of the roadshow is to promote financial literacy and help people understand the importance of securing their future through long-term investments. Towards this, Aviva will screen a documentary in Malayalam played on the LCD attached to the Aviva Bima Rath.
