Axis Bank JV to drive volumes: Max Life Insurance MD & CEO Tripathy

PRASHANT TRIPATHY, MD and CEO of Max Life Insurance, is confident the alliance with Axis Bank is a mark of a new beginning for the company, both in terms of growth and better customer satisfaction. In an interview with Hamsini Karthik, Tripathy explains why savings products would continue to propel growth in the near term. Edited excerpts:

With Axis Bank becoming a stable Banca partner, what does it do to Max’s growth potential?

Axis Bank has been with us for over a decade as a bancassurance partner, under which we have serviced long-term savings and protection products to nearly 2 million customers. The