Bharti AXA-Unity Bank in bancassurance tie-up to tap 1.5 mn customers

Through this alliance, Bharti AXA Life's entire suite of life insurance plans, including protection, savings, investment, and retirement products, will be offered to the customers across 17 states

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and global insurance firm AXA, has entered into a bancassurance tie up with Unity Small Finance Bank (Unity Bank) in order to sell its life insurance products through the lender's network of 111 branches and 206 offices across India.

Through this alliance, Bharti AXA Life's entire suite of life insurance plans, including protection, savings, investment, and retirement products, will be offered to over 1.5 million customers of the bank, across 17 states.

Bharti AXA Life Insurance has a presence across India, through 251 offices.

Commenting on the association, Parag Raja,