Canara Bank redesigns brand identity

In an effort to fight the growing competition and to attract new customers, Canara Bank on Saturday announced a new brand identity.

The new logo, which depicts interlocking triangles "� one rich blue and the other a bright yellow "� was unveiled by Union Finance Minister P Chidambaram at a function in Bangalore.

Created by brand consultants Ray + Kesavan WPP, the logo symbolises the bond between the bank and its stakeholders, which includes its customers, employees, investors, institutions and the society at large, bank executives said.

Canara Bank Chairman and Managing Director M B N Rao said it had become imperative to rebuild the brand in order to attract and retain customers, who now had a variety of alternatives.

"We also have to take into account post-2009 scenario when foreign banks will have access to more organic and inorganic growth," Rao said.

He hoped that the new identity would particularly attract the younger generation.