Citi opens 'smart banking' branch in Noida

Unit offers full range of banking services covering general banking, wealth mgt, loans, credit cards, and houses houses exclusive banking sectors for private and commercial banking clients

Citibank today said it has opened its first 'smart banking' branch in the country in a busy commercial district in Noida.

Spread across 4,679 square feet the branch offers a full range of banking services covering general banking, wealth management, loans and credit cards. The branch also houses exclusive banking sectors for its private and commercial banking clients.

The branch is equipped with modern facilities like media wall that displays a diverse range of information, touch screens that allow customers to view product demonstrations, a bench that enables clients to conduct certain banking transactions independently and at their own pace, and a video conferencing facility that can be used to get expert opinion from specialists.

"The introduction of smart banking branches underlines our continued investment in technology and commitment to customer-centric innovation. These new technology based branches will set a new level of banking experience by providing convenience, relevance, speed and simplicity to our clients," Anand Selvakesari, country business manager for global consumer group at Citi India, said in a statement.

"We plan to convert many of our existing branches into smart banking branches," he added.

Citi currently has 42 full-service branches and over 700 ATMs (automated teller machines) across 30 Indian cities.