Citibank India today said it has launched a new rewards platform-CitiRewards, targeting customers who hold Citi-branded credit cards.
"This new platform transforms rewards from being an add-on product of card ownership to the center of customer experience," Citi India Business Manager (Cards), Sandeep Bhalla, said in a statement released here.
The platform offers customers the choice of over four- million products for redemption of their reward points-from travel to electronic goods, Shoppers Stop gift vouchers and home-delivered flowers to fitness clothing and shoes.
In addition, via Citi Rewards, customers of the Citibank Platinum Select and Citibank Titanium Cash Rewards credit cards can also redeem their points to pay-off their card outstanding dues or for air miles across multiple airlines in the country.
