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HDFC Bank, Paytm launch Visa-powered credit cards ahead of festive season

The partnership aims to provide one of the widest range of offerings across customer segments, with special focus on millennials, business owners and merchants

Credit card buys seen 8% lower in Apr-June quarter, say analysts
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With over 51 million credit cards, debit cards and prepaid cards and over two million merchants, addressing every market segment, every third rupee spent on cards in India happens on HDFC Bank cards.

Neha Alawadhi New Delhi
HDFC Bank and digital payments firm Paytm said they will launch a range of credit cards powered by Visa in October. The partnership aims to provide one of the widest range of offerings across customer segments, with special focus on millennials, business owners and merchants.

The offering is part of a partnership between IPO-bound Paytm and HDFC Bank, announced  in August. The two will build comprehensive solutions across payments gateway, point of sale machines, and credit products.

The credit cards announced today will be customised to meet distinct needs of retail customers, from new-to-credit users to affluent users and offer

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