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HDFC Bank has created a new Guiness World Record. The Annual Blood Donation Drive organised by the bank in December 2013 has been recognised as the largest effort of its kind across the globe.
"The largest blood donation (multiple venues) involved 61,902 participants and was achieved by HDFC Bank Ltd. (India), with 1,115 blood donation camps held across 709 locations in India on December 6, 2013," states the official citation from Guiness World Record.
Aditya Puri, MD, HDFC Bank said that sustainability is a core value at the Bank and the blood drive is one of many such initiatives that focus on this value.
Among other sustainability initiatives, HDFC Bank also provides access to finance and skills training to families at the Bottom of the Pyramid, and access to education and financial literacy, which is the life-blood of financial independence. They aim to cover 10 million people to be moved from below poverty line to above the poverty line in the next 2-3 years.
Further, the Bank is also tying up with universities to enable students pursue industry-ready courses and secure employment. For instance, courses such in areas like foreign exchange, technology and wealth management will be taught by faculty who have been trained by the Bank.
Once the students complete the course and pass a test, they will be given jobs. Puri explained that apart from HDFC Bank, the students have also have been employed by other corporates.
