ICICI Bank allows users to transfer funds via Twitter

Customer needs to have mobile number registered with bank and sender and receiver both need to have a Twitter account

ICICI Bank, country's largest private sector lender, now allows its customers to transfer money via social networking site Twitter.

This service allows bank's customer to transfer funds, check account balance, check last few transactions and also recharge their prepaid mobile phones.

In order to transfer money the customer needs to have the mobile number registered with the bank and both the sender and the receiver also need to have a Twitter account.

Rajiv Sabharwal, Executive Director, ICICI Bank said that they are the first bank in Asia and globally the second one to introduce transfer of funds via Twitter.

"With the growing prominence of social media in every-day life, we believe our customers would be delighted to have yet another avenue which allows them to bank while they are on social media. In line with this, we introduced the world's most comprehensive banking facility on Facebook in 2013. Now, 'icicibankpay' will help our customers to execute banking transactions while they are socialising on Twitter," he added.

In the year 2015, the lender also plans to launch digital wallets and digital wearables to increase the services offered under this medium. About 50-55% of the bank's customer now transact via the digital medium.

As per the Reserve Bank of India data, in the month of October ICICI Bank had recorded transactions worth Rs 1416.52 crore via banking on mobile devices.