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This service will enable customers to personalise their policies, by letting them choose their Happy Family picture which will then be printed on their policy documents, said a press release issued by the company.
“Through Happy Family and our Picture Policy Packs, we are trying to make a product, which is inherently thought of as intangible, more ‘tangible’ and real for the consumer,” said Nandagopal, Managing Director & CEO, IndiaFirst Life Insurance.
