The Life Insurance Corporation (LIC), Rajahmundry division, adjudged as the number one division in fiscal 2003-04 in the country for doing a business of Rs 100 crore not only repeated its performance for the year 2004-05 but also broke last year's records by surpassing the target and registering a business of Rs 108 crore. |
Divisional manager N K V Roop Kumar told Business Standard that despite the nationwide go-slow agitation by the corporation's development officers for four months from September to December 2004, the corporation was able to achieve this feat. |
"What paid dividends was the activation of the 9,500-strong agent strength including those who were performing poorly and also those who remained dormant. We rewarded them even for booking a couple of policies," he added. |
Besides, 2,500 high-end customers were approached with personal letters from the divisional manager inviting them to join in a newly devised pension plan called 'Future Plus' which generated tremendous response from the old policy holders and the general public. |