Max Life Insurance, YES Bank extend bancassurance partnership for 5 years

Max Life Insurance is a joint venture between Max Financial Services Ltd and Mitsui Sumitomo Insurance

Max Life Insurance and YES Bank on Monday announced a five-year extension of their strategic bancassurance relationship, reaffirming their commitment to invest in building a digitally-enabled ecosystem that will provide a seamless experience for customers in their financial planning and protection journey.

Building on the 15-year partnership, both companies said they remain committed to offering customers a broad range of need-based products and services, deploying technology across the customer value chain to further enhance efficiencies and leveraging existing ecosystems to facilitate superior experiences for their customers.

Over the years, Max Life-YES Bank relationship has sold about 280,000 policies. It has