Max New York Life Insurance is revamping the brand and is changing its tagline from “Your Partner for Life” to “Karo Zyaada Ka Iraada”.
Anisha Motwani, Executive Director Marketing, Max New York Life said, “According to the latest ‘World Insurance Report 2008’ published by Capgemini Consulting, 88 per cent of consumers use insurance as a means to improve personal finances which means wealth creation. The consumer has evolved over time and is no more content with the basics of life. His desire for more is very evident. At Max New York Life Insurance, we believe in staying by the consumers’ side at every stage of his life and this translates into our new brand positioning.”
This new image has been aptly captured not only in the soon to be released new ad campaign but is also reflective in the transformation of the company.
