A day after the Reserve Bank of India (RBI) lifted its ban on HDFC Bank on issuing new credit cards, the country’s largest private sector lender on Wednesday said it had resources and plans in place to “further reinforce pole position in the credit card segment” and that it would “come back with a bang”.
“We will aggressively go to the market, with not just our existing suite of credit cards but also new offerings in the form of co-brands and partnerships,” Sashidhar Jagdishan, managing director and chief executive officer of HDFC Bank, said in a letter to his employees.