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Food labels with caloric costs may lead to healthier choices

Pooled data from 14 randomised trials showed that labels with activity times induced consumers to cut back nearly 65 calories per meal more than labels that simply listed calories

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Retail sales numbers, sourced from the industry, shows that the packaged food market grew by close to 11% between April and August this year

Linda Carroll | Reuters
Consumers might make healthier choices if food labels showed how many minutes of walking or running was needed to burn off calories, instead of just a calorie number, a new study suggests.
 
Pooled data from 14 randomised trials showed that labels with activity times induced consumers to cut back nearly 65 calories per meal more than labels that simply listed calories, researchers reported in the Journal of Epidemiology & Community Health.
 
Labels with “physical activity calorie equivalent or expenditure,” or PACE, were illustrated with drawings of a runner and a walker, each accompanied by an estimate of how

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