According to a recent report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and Ernst & Young, India's wellness industry is estimated to grow by 12 per cent and reach a record high of $1.3 trillion by 2020. This is significant especially in the wake of the looming healthcare crisis the country is facing. There has been a rapid increase in non-communicable diseases. Cardiovascular diseases, diabetes and cancer have emerged as leading causes of mortality in modern India. If these challenges are not addressed in time, they will assume unmanageable proportions, increasing India's healthcare burden. The focus,