A long way from Mexico: Company bets China has appetite for Taco Bell

Taco Bell is leaving behind some of those greasy American favourites

Until he was appointed manager of a Taco Bell in China, Will Cao had never seen a taco before. When confronted with its hard, U-shaped shell in Los Angeles last June, he wondered: How do you eat it?
 
“Everything was spilling all over the place,” said Cao, a 31-year-old Shanghai resident. “Then I looked at the other customers to learn that, actually, you are supposed to tilt your neck to eat it.”
 
Cao’s employer is betting that other Chinese diners will figure it out. Yum China, the company behind KFC there, last month opened the first Taco Bell