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Advertisement demand drives Pinterest's quarterly results; shares surge 28%

More people turned to Pinterest's platform for content to keep themselves entertained during coronavirus lockdowns

Pinterest
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Pinterest benefited from its updated shopping feature, with a 50% growth in users who visited shopping-only feeds in the first half of the year. Photo: Shutterstock

Reuters
Image sharing company Pinterest Inc said advertising demand began to improve in May as it reported better-than-expected quarterly results, sending its shares nearly 28% higher.
 
More people turned to Pinterest's platform for content to keep themselves entertained during coronavirus lockdowns, leading to a 39% jump in monthly active users to 416 million in the quarter, beating estimates of 372.7 million.
 
In a post-earnings call, Chief Financial Officer Todd Morgenfeld said the ad boycott on Facebook's platform gave Pinterest "an opportunity to win some budgets and educate advertisers about how and why Pinterest is different." Ad spend recovered from a slump

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