 "Margrethe Vestager, EU")
The acquisition of companies for their data is concerning in general for regulators, Europe's antitrust chief Margrethe Vestager said on Thursday, a week after Google bought fitness trackers company Fitbit
Alphabet Inc-owned Google paid $2.1 billion (£1.6 billion) for Fitbit to help it take on Apple
Vestager declined to comment on the deal specifically but said there was general unease among regulators when data-heavy companies are the targets of bids.
Google's deal has triggered calls from competitors to competition enforcers to take a tough line. Fitbit, which helped pioneer the wearable devices craze, has an invaluable trove of health data.
"In general we have a concern if companies merge because of data," Vestager told a news briefing at Web Summit.
She added that regulators then considered the questions of, does this create a barrier to entry, will this make it more difficult to innovate and does a risk to privacy issues arise from that kind of data coming together.
Google's Fitbit deal requires EU regulatory approval.
Vestager has in the last two years handed down more than 8 billion euros in fines to Google for stifling competitors in three separate cases involving its price comparison shopping product, its Android smartphone operating system and in search advertising brokering.
