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Alibaba's secret three-year experiment to reinvent outdated factories

Its ultimate goal, according to Alibaba, is to become a one-stop production solution provider for garment merchants on its Taobao and Tmall marketplaces.

The logo of Alibaba Group is seen at the company's headquarters in Hangzhou, Zhejiang province, China
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Alibaba’s path to smart manufacturing starts with garments, a market worth 2.2 trillion yuan ($328 billion) in China last year based on Euromonitor International’s estimates

Bloomberg Beijing
After helping more than a million brick-and-mortar Chinese retailers modernize their operations, Alibaba Group Holding Ltd. has now set its sights on a new target: the country’s outdated factories.

China’s largest corporation unveiled in September its first smart factory, a secret experiment that Alibaba’s been conducting for three years on the outskirts of its hometown of Hangzhou. The three-story facility known as Xunxi -- translated literally as “fast rhino” -- is the company’s attempt at leveraging its consumer data and technologies to help the multi-trillion-dollar manufacturing arena improving efficiency and meet rising consumer expectations.

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