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Amazon makes major push into furniture

Furniture is one of the fastest-growing segments of U.S. online retail

Amazon, furniture
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Brian Baskin & Laura Stevens | WSJ
Amazon.com Inc. wants to furnish your home. The online retail giant is making a major push into furniture and appliances, including building at least four massive warehouses focused on handling bulky items, according to people familiar with Amazon’s plans.
 
With that move, the Seattle-based retailer is taking on two companies that dominate online furniture sales — Wayfair Inc. and Pottery Barn owner Williams-Sonoma Inc. Furniture is one of the fastest-growing segments of U.S. online retail, growing 18% in 2015, second only to groceries, according to Barclays. About 15% of the $70 billion U.S. furniture market has moved online, researcher

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