Business Standard

Amazon to buy smart-doorbell start-up Ring

The move helps Amazon expand further into the consumer market, including providing security for package deliveries

Amazon, Online shopping
Premium

Photo: Reuters

Bloomberg
Amazon.com has agreed to buy connected-doorbell start-up Ring for about $1 billion, according to a source. 

The move helps Amazon expand further into the consumer market, including providing security for package deliveries. JPMorgan Chase & Co advised Ring on the sale, said the person.

Amazon has been pushing for a bigger presence in homes through connected devices such as its Echo smart speaker with the voice-activated assistant named Alexa. Buying Ring gives the e-commerce giant another touch point with customers, said James Cakmak, an analyst at Monness Crespi Hardt. “For this specifically it A) builds connection for further strengthening trust between the

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in