Amazon.com has agreed to buy connected-doorbell start-up Ring for about $1 billion, according to a source.
The move helps Amazon expand further into the consumer market, including providing security for package deliveries. JPMorgan Chase & Co advised Ring on the sale, said the person.
Amazon has been pushing for a bigger presence in homes through connected devices such as its Echo smart speaker with the voice-activated assistant named Alexa. Buying Ring gives the e-commerce giant another touch point with customers, said James Cakmak, an analyst at Monness Crespi Hardt. “For this specifically it A) builds connection for further strengthening trust between the