American brands aren't getting any love in China's mega shopping festival

US brands may see a broad boycott at the world’s biggest shopping event this year as tensions between the US and China over everything from tariffs to technological dominance simmer.

More than three-quarters of Chinese consumers surveyed said they’ll reconsider buying from American companies during the Singles’ Day shopping event on Nov. 11, according to a report released last week by consulting firm AlixPartners LLC. Of those, more than half cited allegiance to their nation as the reason for doing so.

“US brands can expect some disruption because of the consequences of the US-China trade war on consumer sentiment,” the report said.

Chinese