Apple reportedly steps up effort to build Google search alternative

Apple has quietly increased its efforts to develop its own search technology for iPhones, according to a report by The Financial Times (FT), as regulators scrutinise the multibillion-dollar payments that Google makes each year to ensure that its search engine is installed as a default search tool.
 

When iPhone users with iOS 14, the latest iPhone software, type a query into the search window, Apple now shows its own search results instead of Google’s. It also displays auto-complete style suggestions, highlighting how it is learning from users most common search queries. However, few are likely to have noticed the change.