Apple's revenue soars, thanks to higher iPhone prices, new models

Apple has persuaded people to pay far more for its latest iPhone X

Boring is a good look for Apple. 

The company that was once a seemingly impossible combination of rapid growth and eye-popping profits has settled into a new phase of life. It’s now clear that Apple Inc. won’t return to the iPhone-selling mania of a few years ago. Higher product prices and the regular introduction of new gadgets are patching over its growth holes. Profits, while still grand, are less perky.

Apple is less thrill and more financial guile, and that’s perfectly fine. Apple doesn’t stay out late on the weekends anymore. Apple perches on the sofa with a cup of