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Apple to put a bigger focus on India by making it a separate region

The shift will mark the first time that India becomes its own sales region at Apple, which has seen demand surge in the country

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Photo: Bloomberg

Mark Gurman | Bloomberg
Apple Inc. is reshuffling management of its international businesses to put a bigger focus on India, according to people with knowledge of the matter, a sign of the nation’s growing importance.
 
The shift will mark the first time that India becomes its own sales region at Apple, which has seen demand surge in the country. That will give the Asian nation increased prominence inside the tech giant, according to the people, who asked not to be identified because the move hasn’t been announced.

Apple is making the change after its vice president in charge of India, the Middle East, Mediterranean,

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