In his book on deal making, President Trump offered a key piece of advice on getting what you want: Promise big.
“I play to people’s fantasies,” he said in 1987’s “The Art of the Deal. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration — and a very effective form of promotion.”
Some of Asia’s biggest deal makers already understand that principle — and are making big promises accordingly.
In recent months, Alibaba’s founder, Jack Ma; the Japanese tech
“I play to people’s fantasies,” he said in 1987’s “The Art of the Deal. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration — and a very effective form of promotion.”
Some of Asia’s biggest deal makers already understand that principle — and are making big promises accordingly.
In recent months, Alibaba’s founder, Jack Ma; the Japanese tech