Russia’s first McDonald’s store in opened in 1990, just months after the fall of the Berlin Wall. It was a potent symbol that the Cold War was ending and a great ideological wound healing.
Now every McDonald’s in Russia is closed, as nations and corporations reduce, suspend or sever ties in response to the invasion of Ukraine.
The scale of economic sanctions imposed on Russia are unprecedented. It has been suggested this conflict could be remaking the world order, with Russia choosing territorial hegemony over global trade. As Craig Fuller, the chief executive of supply-chain information service Freightwaves, has