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Can United Airlines and Wells Fargo can win back consumer trust?

Wells Fargo and United Airlines have both been facing such an onslaught in recent weeks and months

United Airlines
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Community members protest the treatment of David Dao, who was forcibly removed from a United Airlines flight on Sunday by the Chicago Aviation Police, at O'Hare International Airport in Chicago. Photo: Reuters

John Hauser | The Conversation
It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity that threatens to damage its brand name, harm sales and alienate customers for months or even years to come.
The negative publicity can hit suddenly, seemingly out of the blue, or it can come in relentless waves, over a prolonged period of time, like a series of storms battering a coastal area, one after another. Wells Fargo and United Airlines have both been facing such an onslaught in recent weeks and months.
How does a company respond? How does

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