Tencent Holdings is preparing to roll out smash-hit Honour of Kings to the US and Western Europe from as early as September, introducing its single most profitable mobile game to millions of new players beyond China, people familiar with the matter said.
China’s largest internet media company is accelerating the global rollout of the blockbuster title to diversify its revenue base, the people said. The company, best known for its WeChat messaging service, aims to build on the success of a title that may account for a majority of its smartphone gaming revenue this year.
Tencent may also be trying to create