Claims about Cambridge Analytica's role in Africa may be exaggerated

Election manipulation is a hot story. In the last few days, Cambridge Analytica, which claims to use data to change behaviour including that of voters, has been accused of breaching Facebook rules in its efforts to collect personal data and use them to bring Donald Trump to power.

Cambridge Analytica is accused of interfering in elections on a very broad canvas. In Nigeria, it’s said to have used underhand tactics to try and secure the re-election of then President Goodluck Jonathan in 2015.

Allegations in Kenya have focused on claims that Cambridge Analytica helped president Uhuru Kenyatta to retain