US Secretary of State John Kerry pressed regional leaders to nail down a Gaza ceasefire on Friday as the civilian death toll soared, and further violence flared between Israelis and Palestinians in the occupied West Bank and Jerusalem.
Mediators hope any truce in the Gaza Strip can coincide with a Muslim festival that starts next week, and are looking to overcome seemingly irreconcilable demands from Israel and Hamas-led Islamist fighters, locked in conflict since July 8.
As the diplomacy continued, so did the fighting.
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Gaza officials said Israeli strikes killed 33 people on Friday, including the head of media operations for Hamas ally Islamic Jihad and his son. They put the number of Palestinian deaths in 18 days of conflict at 822, most of them civilians.
Militants fired a barrage of rockets out of Gaza, triggering sirens across much of southern and central Israel, including at the country's main airport. No injuries were reported, with the Iron Dome interceptor system knocking out many of the missiles.