Netflix Inc used to worry it would alienate customers by raising prices for its streaming service. Not any more.
The company posted its strongest subscriber growth since going public 16 years ago, despite raising prices for most of its customers over the past several months. Los Gatos, California-based Netflix added 7.41 million users in the first quarter of the year, according to a statement Monday, easily topping analysts’ projections.
Raising prices enabled Netflix to boost sales 40 per cent last quarter and quiet investors who fret about all the money the company spends on original series and movies. Netflix will spend $7.5