Dior brings back equestrian-inspired saddle bag with Instagram blitz

Beyonce’s a fan. So was Carrie Bradshaw on Sex and the City.

Excitement for the return of Dior’s equestrian-inspired Saddle bag line — which dominated the “it bag” era of the early 2000s alongside Balenciaga’s “Lariat” and the Fendi “Baguette” before being discontinued — has been bubbling up since designer Maria Grazia Chiuri put them in her runway show in February.

Trendsetting models Bella Hadid and Elsa Hosk were soon spotted carrying vintage Saddle bags, driving up demand on luxury resale sites like Vestiaire Collective.

Then, earlier this month, just as Europe’s other fashion houses were winding down for their summer recess, Dior