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Dismal start to US automobile sales sounds alarm that collapse is here

The severity of the slide stokes fears that a long-anticipated car sales collapse may be arriving

Photo: Bloomberg
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Photo: Bloomberg

Chester Dawson, Gabrielle Coppola and Keith Naughton | Bloomberg
US auto sales took a big step back in September, setting the stage for hefty incentive spending by carmakers struggling to clear old models from dealers’ inventory.

Results were disastrous for leading Asian automakers Toyota Motor Corp. and Honda Motor Co., which both suffered double-digit declines that were worse than analysts anticipated. While a fuller picture will emerge Wednesday when General Motors Co. and Ford Motor Co. are due to report, the poor performance suggests that overall deliveries of cars and light trucks could come in worse than the 12% drop anticipated by analysts, based on six estimates.

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