Elon Musk's 'free speech' Twitter risks scaring off advertisers

Musk lobbed his $43-bn takeover offer for Twitter with the intent of unlocking its potential to be the 'platform for free speech around the globe'

Elon Musk’s vision of taking the guardrails off Twitter Inc.’s content moderation is lauded by free speech absolutists, but it risks creating a free-for-all that alienates advertisers and leaves regular users subject to abuse.
 

Musk lobbed his $43 billion takeover offer for Twitter with the intent of unlocking its potential to be the “platform for free speech around the globe.” He added that “free speech is a societal imperative for a functioning democracy.”
 

But a website with little content moderation would be a concern for advertisers who are brand conscious and wouldn’t want their adds to show up next to