“Orange juice for breakfast is over,” an investor interested in creating large, fair trade coconut plantations recently joked to me. These days, coconut water is king.
For the trendy and the wealthy, including celebrities such as Rihanna, Madonna or Matthew McConaughey, rarest coconut water extracted from the aromatic varieties of the nut, is the “it” drink and even a source of income.
Coconut water is being sold by luxury brands, at up to US$7 for 33 cl, about the same price as basic champagne.
A booming market
There is