EU threatens to target Levi's and other iconic American brands

US President Donald Trump set the stage for a trade war by slapping tariffs on steel and aluminum imports, daring other countries to retaliate and leading the EU to warn that it would target iconic American brands. In turn, Trump put the European auto industry in his sights.

Hours after Trump said in a Twitter message that “trade wars are good, and  easy to win,” European Commission President Jean-Claude Juncker said the bloc was prepared to respond forcefully by targeting imports of Harley-Davidson motorbikes, Levi Strauss & Co jeans and bourbon whiskey from the US. Juncker’s threat heightened the prospects of