EU to propose clampdown on firms using fake 'green' claims on products

The European Commission wants to require companies in Europe to back up climate-friendly claims about their products with evidence, under draft rules to stamp out misleading green labels for products from clothing to cosmetics.

The European Union is set to propose on Wednesday new requirements on companies seeking to promote goods sold in Europe with labels like “natural”, “climate neutral” or having “recycled content”.

A draft of the proposal, seen by Reuters on Tuesday, said to use such labels, a company must first carry out a science-based assessment, assessing all significant environmental impacts, to prove that its product lives up to the