Business Standard

In Lego's coronavirus plan, only 'creative workers' have to come to office

Lego's current staffing arrangement seems to have boosted morale

Photo: Bloomberg
Premium

Photo: Bloomberg

Christian Wienberg | Bloomberg
Lego A/S has redefined the concept of the “office worker.”
 
In an effort to adapt to the pandemic, Europe’s biggest toymaker has been reserving precious office space for its most creative people: the designers who need to play with toy bricks and invent new Lego ideas to keep kids entertained. To make space for Lego’s definition of an essential worker, staff in other departments have been asked to stay away.

“Our Lego designers simply must be in the office,” Chief Executive Officer Niels B. Christiansen said in an interview. “They need to be where they have access to all the

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in