Business Standard

Explained: How Netflix plans to find its inner 'Star Wars' to survive

Netflix teams are plotting ways to milk more from Netflix's bigger shows and movies with universes and characters they can return to again and again

Netflix
Premium

As Netflix' growth slows, it is looking backwards for a way forward, borrowing a page from Walt Disney’s playbook Photo: Bloomberg

Reuters
Netflix broke Hollywood's rules to create a $82 billion global streaming colossus that the rest of the entertainment industry rushed to copy. But as growth slows, it is looking backwards for a way forward, borrowing a page from Walt Disney’s playbook.

The company that changed the way we watch television and movies aims to emulate the success of Mickey Mouse and “Star Wars,” by trying to build brands that traverse film, television, games and consumer products, executives told Reuters in recent interviews.

Netflix teams are plotting ways to milk more from Netflix’s bigger shows and movies with universes and characters they can

Disclaimer: No Business Standard Journalist was involved in creation of this content

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in