Facebook, Instagram the new eBay for buying fake LV, Gucci & Chanel

Meta has joined e-commerce sites and online marketplaces in grappling with the sale of counterfeit goods

Facebook owner Meta Platforms is struggling to stop counterfeiters from pushing fake luxury goods from Gucci to Chanel across its social media apps, according to research and interviews, as the company barrels into e-commerce.

Its platforms have emerged as hot spots for counterfeit offenders who exploit their range of social and private messaging tools to reach users, according to interviews with academics, industry groups and counterfeit investigators, who likened brands’ attempts at policing services like Facebook, Instagram and WhatsApp as a game of “whack-a-mole.” “Facebook and Instagram are the key marketplaces where counterfeit goods get sold to members of the public.