Facebook takes on Amazon with online shopping, commerce venture Shops

Facebook is making another run at building a shopping empire — and this time it has the direct involvement of the company’s most important executive, Mark Zuckerberg.

The Facebook chief executive officer announced a handful of updates Tuesday signaling the company’s commitment to online shopping and commerce, one of the areas he highlighted as a priority for this year.

The main product, called Shops, is a new version of an existing Facebook feature with a similar name, and will let retailers upload product catalogs to their Facebook page or Instagram profile.

Users can find these Shops directly from