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Facebook, Twitter outpaced in fight against harmful content: Report

Mediabrands said the American Association of Advertising Agencies has adopted its 10 principles on media responsibility

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Facebook showed improvements in clamping down on false and misleading content, such as removing pages and groups related to the QAnon conspiracy theory.

Reuters
Facebook, Twitter and Alphabet's YouTube made smaller strides than their social media rivals including TikTok and Reddit at battling harmful content such as hate speech and misinformation during the second half of 2020, a study released on Monday showed.

Advertising agency IPG Mediabrands released its "Media Responsibility Index," examining how the top social media platforms performed in 10 areas including protecting children's wellbeing, providing more transparency for advertisers and combating misinformation and disinformation.

Mediabrands said the American Association of Advertising Agencies has adopted its 10 principles on media responsibility.

Nine social media platforms agreed to participate in the new index. Mediabrands said it

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