Ferrari unleashes 'Superfast' flagship to bolster volume push

New car is powered with an engine that accelerates to 100 kms/hr in 3 seconds

Ferrari NV unveiled the speediest production car in its history, underscoring its reputation for uncompromising performance even as the Italian manufacturer pushes the limit of how many autos it can sell without losing its allure.

The 812 Superfast debuted at the Geneva International Motor Show on Tuesday with a 12-cylinder, 800-horsepower engine that accelerates to 100 kilometers (62 miles) per hour in as little as 2.9 seconds, making it Ferrari’s most powerful production model ever. Priced at 292,000 euros ($308,000) in Italy, the new flagship is already sold out for 2017, Ferrari Chief Executive Officer Sergio Marchionne said in an interview