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Fiat targets 20 showrooms in India by end-2012

The company is in the process of drawing up a new product line for India

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Reuters Mumbai

Fiat SpA plans to open 20 exclusive dealerships in India by the end of 2012, a spokesman for its India unit said, as the carmaker starts to rebuild its network after ending a distribution agreement with Tata Motors.

The Italian carmaker announced the end of a six-year agreement with Tata last week, and opened its first Fiat-only showroom on Wednesday in Hyderabad. Fiat cars were previously sold in Tata showrooms.

Fiat's solo push comes after years of disappointing sales, in a country where foreign producers such as Ford, Honda and Nissan have recently acted to take more control of their own operations.

 

The company, which sells 20,000 cars per year in India, has not disclosed how much it will invest in developing its dealer network in the country.

Fiat, which will continue to manufacture cars and engines in collaboration with Tata, currently sells the Linea, Palio and Punto models in India, and is in the process of drawing up a new product line for the country.

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First Published: May 10 2012 | 3:46 PM IST

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