When we hear about the horrors of industrial livestock farming – the pollution, the waste, the miserable lives of billions of animals – it is hard not to feel a twinge of guilt and conclude that we should eat less meat.
Yet most of us probably won’t. Instead, we will mumble something about meat being tasty, that “everyone” eats it, and that we only buy “grass fed” beef.
Over the next year, more than 50 billion land animals will be raised and slaughtered for food around the world. Most of them will be